KHL Group, the owner of Off-Highway Research, and the Association of Equipment Manufacturers (AEM) are partnering to create an online editorial news service on the CONEXPO-CON/AGG website. The site will provide users and buyers of construction equipment with industry updates and in-depth features focusing on news, equipment, construction technology and fleet management.
The initiative will also provide a new marketing channel for suppliers of equipment and services to reach attendees of the CONEXPO-CON/AGG exhibition, which is the largest construction event in North America, held every three years in Las Vegas, USA.
Beginning in January 2021, the CONEXPO-CON/AGG website and its 365 weekly newsletter will add exclusive new content, including product announcements, product reports, additional business advice, and reports from construction projects, among other topics important to the construction business owner and North America’s construction sector.
The site will have a team of journalists dedicated to publishing exclusive material, led by Jenny Lescohier, Editor, and Riley Simpson, Associate Editor.
“Our partnership with KHL offers another creative way for exhibitors to showcase their products, insights and expertise to equipment buyers through content and advertising,” said Nicole Hallada, AEM Senior Vice President of Exhibitions & Marketing.
“At the same time, we’re focused on providing equipment buyers with the information they need to make the best decisions when it comes to purchasing equipment and navigating today’s construction environment.”
Trevor Pease, COO, KHL Americas, said; “KHL Group is delighted to be partnering with AEM in this venture. We have decades of experience in producing editorial that is trusted and valued by the construction industry worldwide.
“With this program, we will provide editorial staff, based in the USA, who will be focused on creating material that will help contractors navigate the fast-changing construction world and give suppliers a new way of marketing to North American contractors.”
The initiative will include advertising opportunities in the CONEXPO-CON/AGG 365 Newsletter as well as on conexpoconagg.com.