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Off-Highway Research has changed the terms used to refer to certain products in its databases to bring them into line with more common conventions.
Having reached an extraordinary peak of almost 55,000 mobile cranes sold in China in 2020, demand for these machines is continuing to cool as the economy slows.
Off-Highway Research’s new Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.
As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.
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