Off-Highway Research's Chris Sleight was interviewed for the March Trendlines video & podcast from Diesel Progress. This month's edition looks at the North American Compact Tracked Loader Segment.
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The North American compact tracked loader market came close to 100,000 units last year. They are by far the highest volume machines in the region, despite being a relatively new equipment type.
Off-Highway Research’s new Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.
As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.
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