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2. Customer Group Database Service now available

Off-Highway Research’s new Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying), rental etc.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the changes which take place over time in equipment buying patterns. The data is now available for Europe, with more countries to be added later this year.

What is the Customer Group Database Service?

Database of equipment sales by customer types such as contractors, rental companies and extraction industries
Coverage of 15 equipment types in a range of countries
Historic data from 2010
Five year sales forecast by equipment type, customer group and country

How can it be used?

Establish the market for your products by customer group
Analyse changes in buying trends
Identify growing customer groups
Identify market opportunities
Use forecasts to inform strategic plans

For more information, contact [email protected] or your usual contact at Off-Highway Research.