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2. Wheeled loaders weather the storm

The wheeled loader segment in China has not fallen as steeply as some other equipment types in the market downturn which began in mid-2021. However, sales this year – the expected low-point in the cycle – are expected to be more than 30 per cent lower than the recent high seen in 2020.

Off-Highway Research’s new report, The Wheeled Loader Industry in China, looks at the factors which triggered the downturn and which will influence future demand.

On the positive side, the report said, “The three leading suppliers have been running at similar volumes in the domestic market, and all of them have been fairly sensible when competing on prices and commercial terms. As a result, dealers focusing on wheeled loader franchises are relatively healthy financially. All these factors jointly result in the low volatility of wheeled loader demand compared to that of other products.”

However, it acknowledged that the problems which have beset the wider industry have also impacted on wheeled loader demand. “First, the debt-ridden governments at all levels and their wholly owned or invested contractors lack funding for most construction activities.

“Second, the real estate property developers, haunted by their business models, cannot afford new investment.

“Third, there are fewer infrastructure projects that can offer enough return to justify their investment, let alone the quick and reliable revenue that is desperately needed by the government. Customers will be facing a double strike in that their payment collection for work done is appalling and their confidence on getting enough work and payment in the future is unprecedentedly low,” said the report.

The 60 page report on the wheeled loader industry in China is now available to subscribers to Off-Highway Research’s Chinese Service. It is also available to buy on our online store. Click here for details.

It is believed to be the most detailed and in-depth report ever published on the subject, with analysis covering market size, market shares, production, foreign trade, market structure, distribution networks, equipment population, machines available and a five-year forecast.

Contact [email protected] for more details about our reports and subscription packages.