Off-Highway Research’s new Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying), rental etc.
As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the changes which take place over time in equipment buying patterns. The data is now available for Europe, India and China.
What is the Customer Group Database Service?
Database of equipment sales by customer types such as contractors, rental companies and extraction industries
Coverage of 15 equipment types in a range of countries
Historic data from 2010
Five year sales forecast by equipment type, customer group and country
How can it be used?
Establish the market for your products by customer group
Analyse changes in buying trends
Identify growing customer groups
Identify market opportunities
Use forecasts to inform strategic plans
Estimate populations and fleet sizes by equipment type and customer group
Watch our webinar on YouTube which illustrates the data and how it can be used. Click here to see the video.