Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

For more information about Off-Highway Research’s Services, or to set up a subscription, please contact [email protected]

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

Coverage of wide bodied trucks launched

Long established as the most popular off-road hauler in the Chinese market, wide-bodied trucks are finding increasing popularity overseas

More South American reports coming in 2025

Off-Highway Research will continue to expand its coverage of South America in 2025 with the launch of new families of reports. Subscribers to the Standard, Premium and Expert packages will all benefit from these new additions.

New North American rental report now available

Off-Highway Research has published a new in-depth report on the construction equipment rental industry in North America. The study combines analysis of Off-Highway Research’s data along with insights gleaned from multi-year analysis of benchmark industry league tables produce by KHL Group’s International Rental News, Access Lift & Handler and American Cranes & Transport.

Turkish equipment market hits record high

An economic turnaround and post-earthquake reconstruction work have taken machinery sales to unprecedented levels.

Mining boom driving high sales in Indonesia

Prospects are bright for the rest of the decade with demand for commodities and the need for infrastructure expected to continue to sustain the most important construction equipment market in the ASEAN region.

Exports drive Chinese telescopic handler production

Off-Highway Research has published a report on the telescopic handler industry in China for the first time. Although the domestic market is small, production has grown steeply for several years.

Colombia undergoes a reset

After the high of 2022, the Colombian construction equipment market is going through a downcycle, with sales expected to bottom-out in 2025.

Chinese excavator market to see modest upturn

After two years of sharply falling sales the Chinese excavator market is expected to bottom out this year before growing again in 2025. However, it will be a gradual return to growth, which could have implications for the structure and function of the market.