Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

Record mini excavator sales expected in France in 2022

The post-Covid rebound has been strong and will extend well into 2022 due to long lead times for machines.  

Changes to database CSV files

The ALL COMPANIES data line has been replaced with a DEMAND FORECAST to help prevent errors when configuring analysis tools such as Excel Pivot Tables

Video interview - Global mobile crane markets

Niamh Marriot, deputy editor of International Cranes and Specialized Transport interviews Chris Sleight, Managing Director of Off-Highway Research on some of the findings from the new study on the world's largest crane fleets.

Join the Off-Highway Research team

Off-Highway Research has vacancies for staff in Europe and North America.

Customer Group Database Service coming in 2022

New database service will provide information on sales of different types of equipment to broad customer groups, such as contractors, rental companies and extraction industries. The service will initially focus on Europe.

Construction's challenges

Off-Highway Research's Chris Sleight gives his thoughts on the challenges facing construction as part of Shell Lubricants' Leadership Interviews series.

Free webinar on equipment customer trends

The Off-Highway Global Briefing on Tuesday 14th December will look at long-term changes in the types of customers for construction equipment in Europe.

Increased export focus for Chinese grader industry

With the road construction market in China moving more towards repair and maintenance, rather than new build, the country’s grader producers are likely to put more emphasis on overseas sales in the coming years.