Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

For more information about Off-Highway Research’s Services, or to set up a subscription, please contact mail@offhighwayresearch.com

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

Visit us at Bauma ConExpo India

Find us in Hall H14, booth number G51

Book now for our ConExpo briefing

Tickets are now available for the Off-Highway Global Briefing event, which will take place on the Wednesday of ConExpo-Con/Agg 2023.

Database offering restructured

International Database Service replaced with separate European, Japanese and North American Database Services for new clients

Poland added to Off-Highway Research databases

New country added to European, Global Volume & Value and Customer Group Database Services

Off-Highway Research launches North American Service

Monthly market reports now available, Database Service to f0ollow later in 2023

Save the date for the October 2023 Off-Highway Conference in Brussels

Following the inaugural event in Chicago, US in September 2022, the 2023 Off-Highway Conference will be held in Brussels, Belgium on Wednesday 25th October.

Change of equipment nomenclature

Off-Highway Research has changed the terms used to refer to certain products in its databases to bring them into line with more common conventions.

Chinese crane market cools

Having reached an extraordinary peak of almost 55,000 mobile cranes sold in China in 2020, demand for these machines is continuing to cool as the economy slows.