Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

For more information about Off-Highway Research’s Services, or to set up a subscription, please contact [email protected]

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

Tariff impact on the US construction equipment market

Off-Highway Research provided analysis to Construction Briefing for an article on the impact of the Trump administration's April 2025 global tariffs.

Global equipment market to bottom-out this year

Declines in developed markets offset growth elsewhere in the world last year, leading to a modest decline in worldwide construction equipment sales. Things will start to improve in 2025 with the exception of North America.

Wide-bodied trucks added to Off-Highway Research global coverage

The popular emerging market hauler has been added to our databases of equipment sales and production

Databases updated and Annual Reviews published

Our coverage has been extended to 28 individual countries and 27 equipment types, seven of which are electric.

Greece added to European and global database coverage

We now offer coverage of 18 equipment markets in Europe

Last chance to book for our Bauma briefing

The event is nearly sold out and booking will be closed on Friday 4th April

Comment on tariff impact

Off-Highway Research's Chris Sleight was quoted in an article on Construction Briefing about the potential impact of tariffs on the global construction equipment industry

Visit us at Bauma

Find us on the KHL Group stand – no.401 in Hall B5