Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

For more information about Off-Highway Research’s Services, or to set up a subscription, please contact [email protected]

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

Global Annual Review now available

The 2026 Global Annual Review, published in Off-Highway Research’s Global service, provides detailed analysis of the current state of the construction equipment market worldwide.

Indian Annual Review now available

The 2026 India Annual Review, published in Off-Highway Research’s Indian service, provides detailed analysis of the current state of the country’s construction equipment market.

China Annual Review now available

The 2026 China Annual Review, published in Off-Highway Research’s Chinese service, provides detailed analysis of the current state of the country’s construction equipment market.

North America Annual Review now available

The 2026 North America Annual Review, published in Off-Highway Research’s North American service, provides detailed analysis of the current state of the region’s construction equipment market.

Europe Annual Review now available

The 2026 Europe Annual Review, published in Off-Highway Research’s European service, provides detailed analysis of the current state of the region’s construction equipment market.

South America Annual Review now available

The 2026 South America Annual Review, published in Off-Highway Research’s South America service, provides detailed analysis of the current state of the region’s construction equipment market.

South America Access Platforms special report now available

A new report from Off-Highway Research shows that there was sharp growth in sales of new access platforms in South America in the first half of the 2020s.

Come to our markets briefing at ConExpo

Our traditional breakfast briefing event will be held on the Wednesday morning of the show