Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

For more information about Off-Highway Research’s Services, or to set up a subscription, please contact mail@offhighwayresearch.com

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

June Trendlines podcast discusses North American compact excavator market

Although not a traditional product in the region, mini excavators are enjoying remarkable popularity in North America

Wheeled loaders weather the storm

Wheeled loader sales in China have fallen along with those all other equipment types. However, the impact of the downturn has not been as severe in this segment.

Volvo CE head of technology to give conference keynote address

SVP for Technology Thomas Bitter will discuss the global landscape and outlook for alternatively powered construction equipment at the October 25th Off-Highway Conference.

Presentation at ANOMPYC General Assembly

Off-Highway Research Managing Director Chris Sleight will be one of the speakers at the Spanish Association of Construction and Mining Equipment (ANMOPYC) General Assembly in Zaragoza, Spain on Tuesday 4th July.

Mini excavators gain traction in India

Although volumes are modest, increased domestic production is helping to grow the mini excavator market in India.

Slow recovery for Indian paver market

Sales of asphalt pavers are expected to rise 20 per cent this year after a  particularly disappointing 2022. However, the long-term trend in the market is for slower growth and relatively modest volumes.

Alternative energy focus for Off-Highway Conference

October 25th event in Brussels will look at current and future demand for alternatively powered construction equipment

Trendlines: North America

The April Trendlines column in Diesel Progress, written by Off-Highway Research, discusses the outlook for the North American equipment market.