Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

For more information about Off-Highway Research’s Services, or to set up a subscription, please contact [email protected]

What is it?

  • Database of equipment sales by customer types such as contractors, rental companies and extraction industries
  • Coverage of 15 equipment types in a range of countries
  • Historic data from 2010
  • Five year sales forecast by equipment type, customer group and country


  • Establish the market for your products by customer group
  • Analyse changes in buying trends
  • Identify growing customer groups
  • Identify market opportunities
  • Use forecasts to inform strategic plans

Analysis Applications

  • Identify the most important customer groups by country and equipment type
  • Assess the buyer groups in both volume and value terms
  • Understand trends and changing buyer patterns

Equipment Coverage

  • Articulated Dump Trucks
  • Asphalt Finishers
  • Backhoe Loaders
  • Crawler Dozers
  • Crawler Excavators
  • Crawler Loaders
  • Mini Excavators
  • Motor Graders
  • Rigid Dump Trucks
  • Rough Terrain Lift Trucks
    • Masted
    • Telescopic
  • Skid-Steer Loaders
  • Wheeled Excavators 
  • Wheeled Loaders Under 80 HP
  • Wheeled Loaders Over 80 HP

Customer Groupings

  • Agriculture
  • Contractors
  • Extraction
  • Forestry & timber
  • Industry
  • Landscaping
  • Public sector
  • Waste management, recycling & demolitio

Geographic Coverage

  • Austria
  • Belgium
  • China
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK


Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

Building slowdown hits crane sales in Germany

Sales have not returned to their pre-pandemic peak due to the impact on demand for smaller cranes in the housebuilding segment

Coverage of electric construction equipment launched

New insights into the market for electric construction equipment now available.

Exclusive client-only webinars on electric construction equipment markets

Contact us if you haven't received a notification with sign-up links

Full range of North American reports now available

Clients can now access a comprehensive range of Equipment Analyses and Company Profiles alongside our Annual Reviews and monthly Market Reports.

New report on Peru coming in June

An in-depth report on the construction Industry in Peru will be published in our South American portfolio in June. It will also be available to buy as a stand-alone Special Report.

Client discounts available for the Power Progress Summit

This year’s Off-Highway Conference will be held in Chicago from 1st-2nd October as part of the Power Progress Summit. Off-Highway Research clients can receive a discount on tickets for the event.

We are launching coverage on the electric construction equipment industry

Data and report coming by the end of June to all existing subscribers

Let us know your data delivery preferences

Please complete the short survey to let us know how you access your Off-Highway Research data subscription. This will help us improve our services and match what we offer to clients’ requirements.

KHL Media Limited
© Off-Highway Research 2024
All right reserved
About Us
Privacy Policy
Contact Us
Terms & Conditions