European Service

Off-Highway Research’s European Service is available as an annual subscription, providing detailed analysis of Western European equipment markets and the major equipment manufacturers active in the region. An annual subscription unlocks access to the full library of more than 150 current Equipment Analyses, Company Profiles and Country Analyses. The European Service also includes monthly Market Reports containing news and detailed analysis from the industry, with an archive going back to 2000. Full subscribers also have access to our free enquiry service.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

As an alternative to the full Service, many clients chose to subscribe to just our monthly Market Reports. This is a cost-effective way of keeping up to date with news and developments, and the subscription also includes our spring Annual Review and summer Mid-Year Review of the market.

Equipment Analyses

Rigorous analysis of the structure, demand and trends for one product in one of the four major European markets.

Typical coverage includes:

  • Economic and Construction Activity
  • Market Size and Trends
  • Domestic Production
  • Component Sourcing
  • Foreign Trade
  • Pricing
  • Population and End-Users
  • Five-Year Forecasts
  • Machines Available
  • Manufacturer and Importer Contact Details 
  • Marketing and Distribution
  • Market Shares
The equipment types in which we cover within the European Service include: 
  • Agricultural Tractors
  • Asphalt Finishers
  • Backhoe Loaders
  • Compaction Equipment
  • Crawler Dozers and Loaders
  • Diesel Engines
  • Dump Trucks
  • Hydraulic Excavators
  • Mini Excavators
  • Mobile Compressors
  • Mobile Cranes
  • Motor Graders
  • Rough Terrain Lift Trucks
    • Masted
    • Telescopic
  • Skid-Steer Loaders
  • Wheeled Loaders Under 80 HP
  • Wheeled Loaders Over 80 HP

Country Analyses

In-depth reviews for 18 equipment types in the smaller volume countries, together with profiles of leading manufacturers and distributors.

Coverage includes:

Equipment Analyses
  • Market Size and Trends
  • Domestic Production
  • Market Shares
  • Forecasts
Distributor Profiles
  • Ownership
  • Sales by Product
  • Financial Analysis
  • Franchises
The Countries in which we cover within the European Service include: 
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK

Company Profiles

Objective analyses of major construction equipment manufacturers or component suppliers.

Typical coverage includes:

  • Company History, Ownership and Structure
  • Financial Analysis
  • Manufacturing Facilities
  • Corporate Strategy
  • Production
  • Sales and Market Shares
  • Marketing and Distribution
  • Product Range

Latest news on the European Market


French dump truck demand begins to rebound

Although badly affected by the pandemic in 2020, sales of dump trucks in France are now improving thanks to replacement purchases and a rise in construction activity.

Italian compaction equipment market heading for a high

Sales grew last year in spite of Covid and a further improvement is being seen in 2021

Mid-year reviews to be published in September

Key publications within Off-Highway Research’s Chinese, European and Indian monthly Market Reports have been rescheduled to make use of the most-up-to-date information available.

Consolidated European grader report published

Regional report provides a European industry overview for the first time

Italian paver sales heading for a high

High construction activity and incentives to buy machines are huge positives, but  supply issues may be a barrier.

French compaction rebound expected in 2022

Sales of ride-on compaction equipment in France will stay subdued this year, before bouncing back in 2022, according to a new equipment analysis in the European Service.

Updated global briefing for all clients

A new edition of our bi-annual Global Construction Equipment Markets study is now available, featuring updated forecasts. The report is available to ALL Off-Highway Research clients, while non-clients can request a copy by completing an online form.

Covid impact on Europe relatively severe with -16 per cent fall

The European construction equipment market was one of the worst affected by the Covid pandemic in 2020 and there will be only modest growth this year. However, the volume of equipment sold in Europe remains at a healthy level.

International Database Service updated and compact tracked loaders added

Actual sales and production data for 2020 in Europe, North America and Japan is now available, and includes a new equipment type.

Slow recovery for paver sales in France

After unusually high sales in 2018 and 2019, the asphalt finisher market in France has been subdued by the double hit of a cyclical downturn as well as the effects of the Covid-19 pandemic. Although sales this year may remain relatively low, the medium term outlook is for a return to growth.

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