European Service

Off-Highway Research’s European Service is available as an annual subscription, providing detailed analysis of Western European equipment markets and the major equipment manufacturers active in the region. An annual subscription unlocks access to the full library of more than 150 current Equipment Analyses, Company Profiles and Country Analyses. The European Service also includes monthly Market Reports containing news and detailed analysis from the industry, with an archive going back to 2000. Full subscribers also have access to our free enquiry service.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

As an alternative to the full Service, many clients chose to subscribe to just our monthly Market Reports. This is a cost-effective way of keeping up to date with news and developments, and the subscription also includes our spring Annual Review and summer Mid-Year Review of the market.

Equipment Analyses

Rigorous analysis of the structure, demand and trends for one product in one of the four major European markets.

Typical coverage includes:

  • Economic and Construction Activity
  • Market Size and Trends
  • Domestic Production
  • Component Sourcing
  • Foreign Trade
  • Pricing
  • Population and End-Users
  • Five-Year Forecasts
  • Machines Available
  • Manufacturer and Importer Contact Details 
  • Marketing and Distribution
  • Market Shares
The equipment types in which we cover within the European Service include: 
  • Agricultural Tractors
  • Asphalt Finishers
  • Backhoe Loaders
  • Compaction Equipment
  • Crawler Dozers and Loaders
  • Diesel Engines
  • Dump Trucks
  • Hydraulic Excavators
  • Mini Excavators
  • Mobile Compressors
  • Mobile Cranes
  • Motor Graders
  • Rough Terrain Lift Trucks
    • Masted
    • Telescopic
  • Skid-Steer Loaders
  • Wheeled Loaders Under 80 HP
  • Wheeled Loaders Over 80 HP

Country Analyses

In-depth reviews for 18 equipment types in the smaller volume countries, together with profiles of leading manufacturers and distributors.

Coverage includes:

Equipment Analyses
  • Market Size and Trends
  • Domestic Production
  • Market Shares
  • Forecasts
Distributor Profiles
  • Ownership
  • Sales by Product
  • Financial Analysis
  • Franchises
The Countries in which we cover within the European Service include: 
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK

Company Profiles

Objective analyses of major construction equipment manufacturers or component suppliers.

Typical coverage includes:

  • Company History, Ownership and Structure
  • Financial Analysis
  • Manufacturing Facilities
  • Corporate Strategy
  • Production
  • Sales and Market Shares
  • Marketing and Distribution
  • Product Range

Latest news on the European Market


Stability seen ahead in German dump truck market

The market for dump trucks in Germany reached a remarkable peak in 2019 before falling sharply last year. Sales are expected to show some improvement in 2021, with demand stabilising over the long term at around 300 rigid and articulated machines per year.

Wheeled loader sales rebound expected in France

A strong national infrastructure pipeline and tax incentives to buy new equipment will drive a sustained recovery in the French wheeled loader market.

New reports in January

Subscribers to Off-Highway Research’s Chinese, European and Indian Services can now download our latest Market Reports, Equipment Analyses and Company Profiles. In addition, a report on our November Webinar is available to ALL clients, regardless of what subscriptions they hold.

Quick recovery expected in Irish construction equipment market

The 2020 Covid-19 pandemic saw construction equipment sales in Ireland fall some 25 per cent from their peak in 2019. However, according to Off-Highway Research’s new Country Analysis on the market, demand should quickly reach and surpass that recent high.

Slow recovery forecast for UK mini excavator sales

Following a sharp fall this year, the double impacts of Covid-19 and Brexit mean the UK’s mini excavator market will take several years to return to its former health.

New report looks at growth in Italian skid-steer and compact tracked loader industry

Off-highway Research has added compact tracked loaders to its coverage of the European industry. It’s first report looks at Italy, the largest market in the region for both skid-steer and compact tracked loaders.

Take a tour of our client portal

A new video has been published to help clients find the quickest route to their data and report subscriptions with Off-Highway Research

Stable outlook for Swedish market

Having risen to record highs in the last three years, the Swedish construction equipment market is forecast to stabilise at good volumes over the next five years, despite the effects of the Covid-19 pandemic.

Video interview on the impacts of Brexit

Off-Highway Research managing director Chris Sleight speaks to Mike Hayes, the editor of Construction Europe, in this in-depth interview on the impacts of Brexit on the UK construction equipment industry. More details on the issues arising form Brexit are available in Off-Highway Research's new special report on the subject.

New study looks at Brexit impacts

Far-reaching implications for trade flows, customs formalities, demand, technical requirements and product labeling among other areas.

Equipment Analyses


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