European Service

Off-Highway Research’s European Service is available as an annual subscription, providing detailed analysis of Western European equipment markets and the major equipment manufacturers active in the region. An annual subscription unlocks access to the full library of more than 150 current Equipment Analyses, Company Profiles and Country Analyses. The European Service also includes monthly Market Reports containing news and detailed analysis from the industry, with an archive going back to 2000. Full subscribers also have access to our free enquiry service.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

As an alternative to the full Service, many clients chose to subscribe to just our monthly Market Reports. This is a cost-effective way of keeping up to date with news and developments, and the subscription also includes our spring Annual Review and summer Mid-Year Review of the market.

Equipment Analyses

Rigorous analysis of the structure, demand and trends for one product in one of the four major European markets.

Typical coverage includes:

  • Economic and Construction Activity
  • Market Size and Trends
  • Domestic Production
  • Component Sourcing
  • Foreign Trade
  • Pricing
  • Population and End-Users
  • Five-Year Forecasts
  • Machines Available
  • Manufacturer and Importer Contact Details 
  • Marketing and Distribution
  • Market Shares
The equipment types in which we cover within the European Service include: 
  • Agricultural Tractors
  • Asphalt Finishers
  • Backhoe Loaders
  • Compaction Equipment
  • Crawler Dozers and Loaders
  • Diesel Engines
  • Dump Trucks
  • Hydraulic Excavators
  • Mini Excavators
  • Mobile Compressors
  • Mobile Cranes
  • Motor Graders
  • Rough Terrain Lift Trucks
    • Masted
    • Telescopic
  • Skid-Steer Loaders
  • Wheeled Loaders Under 80 HP
  • Wheeled Loaders Over 80 HP

Country Analyses

In-depth reviews for 18 equipment types in the smaller volume countries, together with profiles of leading manufacturers and distributors.

Coverage includes:

Equipment Analyses
  • Market Size and Trends
  • Domestic Production
  • Market Shares
  • Forecasts
Distributor Profiles
  • Ownership
  • Sales by Product
  • Financial Analysis
  • Franchises
The Countries in which we cover within the European Service include: 
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK

Company Profiles

Objective analyses of major construction equipment manufacturers or component suppliers.

Typical coverage includes:

  • Company History, Ownership and Structure
  • Financial Analysis
  • Manufacturing Facilities
  • Corporate Strategy
  • Production
  • Sales and Market Shares
  • Marketing and Distribution
  • Product Range

Latest news on the European Market


Take a tour of our client portal

A new video has been published to help clients find the quickest route to their data and report subscriptions with Off-Highway Research

Stable outlook for Swedish market

Having risen to record highs in the last three years, the Swedish construction equipment market is forecast to stabilise at good volumes over the next five years, despite the effects of the Covid-19 pandemic.

Video interview on the impacts of Brexit

Off-Highway Research managing director Chris Sleight speaks to Mike Hayes, the editor of Construction Europe, in this in-depth interview on the impacts of Brexit on the UK construction equipment industry. More details on the issues arising form Brexit are available in Off-Highway Research's new special report on the subject.

New study looks at Brexit impacts

Far-reaching implications for trade flows, customs formalities, demand, technical requirements and product labeling among other areas.

German crane segment in good health

Demand for cranes in Germany has risen to a good level and should continue to increase once the disruption of Covid-19 passes. The country also remains the preeminent global producer of all-terrain cranes.

Deep dive on the German tractor industry

Germany is Europe’s largest agricultural tractor market and is second only to Italy in the production of this type of equipment. Our new equipment analysis examines the industry from the point of view of sales, production and also population of machines.

Charting the rise of wheeled excavators in France

The last five years have seen something of a swing from crawler to wheeled excavators in France in certain weight classes. A brand new report from Off-highway research tracks this trend and its drivers.

Revised forecasts issued

Off-Highway Research has revised its 2020-2024 sales forecasts in light of the Covid-19 pandemic. Global construction equipment sales are expected to fall 19 per cent this year.

Better health for Italian mini excavator market

Sales exceeded 10,000 units last year for the first time in more than a decade

Annual reviews now available

The Chinese, European and Indian annual reviews are now available to download for subscribers to the relevant services and databases. An update of the global construction equipment markets overview is also now available and is accessible to all clients.

Equipment Analyses


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Company Profiles


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