European Service

Off-Highway Research’s European Service is available as an annual subscription, providing detailed analysis of Western European equipment markets and the major equipment manufacturers active in the region. An annual subscription unlocks access to the full library of more than 150 current Equipment Analyses, Company Profiles and Country Analyses. The European Service also includes monthly Market Reports containing news and detailed analysis from the industry, with an archive going back to 2000. Full subscribers also have access to our free enquiry service.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

As an alternative to the full Service, many clients chose to subscribe to just our monthly Market Reports. This is a cost-effective way of keeping up to date with news and developments, and the subscription also includes our spring Annual Review and summer Mid-Year Review of the market.

Equipment Analyses

Rigorous analysis of the structure, demand and trends for one product in one of the four major European markets.

Typical coverage includes:

  • Economic and Construction Activity
  • Market Size and Trends
  • Domestic Production
  • Component Sourcing
  • Foreign Trade
  • Pricing
  • Population and End-Users
  • Five-Year Forecasts
  • Machines Available
  • Manufacturer and Importer Contact Details 
  • Marketing and Distribution
  • Market Shares
The equipment types in which we cover within the European Service include: 
  • Agricultural Tractors
  • Asphalt Finishers
  • Backhoe Loaders
  • Compaction Equipment
  • Crawler Dozers and Loaders
  • Diesel Engines
  • Dump Trucks
  • Hydraulic Excavators
  • Mini Excavators
  • Mobile Compressors
  • Mobile Cranes
  • Motor Graders
  • Rough Terrain Lift Trucks
    • Masted
    • Telescopic
  • Skid-Steer Loaders
  • Wheeled Loaders Under 80 HP
  • Wheeled Loaders Over 80 HP

Country Analyses

In-depth reviews for 18 equipment types in the smaller volume countries, together with profiles of leading manufacturers and distributors.

Coverage includes:

Equipment Analyses
  • Market Size and Trends
  • Domestic Production
  • Market Shares
  • Forecasts
Distributor Profiles
  • Ownership
  • Sales by Product
  • Financial Analysis
  • Franchises
The Countries in which we cover within the European Service include: 
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK

Company Profiles

Objective analyses of major construction equipment manufacturers or component suppliers.

Typical coverage includes:

  • Company History, Ownership and Structure
  • Financial Analysis
  • Manufacturing Facilities
  • Corporate Strategy
  • Production
  • Sales and Market Shares
  • Marketing and Distribution
  • Product Range

Latest news on the European Market


Updated global briefing for all clients

A new edition of our bi-annual Global Construction Equipment Markets study is now available, featuring updated forecasts. The report is available to ALL Off-Highway Research clients, while non-clients can request a copy by completing an online form.

Covid impact on Europe relatively severe with -16 per cent fall

The European construction equipment market was one of the worst affected by the Covid pandemic in 2020 and there will be only modest growth this year. However, the volume of equipment sold in Europe remains at a healthy level.

International Database Service updated and compact tracked loaders added

Actual sales and production data for 2020 in Europe, North America and Japan is now available, and includes a new equipment type.

Slow recovery for paver sales in France

After unusually high sales in 2018 and 2019, the asphalt finisher market in France has been subdued by the double hit of a cyclical downturn as well as the effects of the Covid-19 pandemic. Although sales this year may remain relatively low, the medium term outlook is for a return to growth.

Stability seen ahead in German dump truck market

The market for dump trucks in Germany reached a remarkable peak in 2019 before falling sharply last year. Sales are expected to show some improvement in 2021, with demand stabilising over the long term at around 300 rigid and articulated machines per year.

Wheeled loader sales rebound expected in France

A strong national infrastructure pipeline and tax incentives to buy new equipment will drive a sustained recovery in the French wheeled loader market.

New reports in January

Subscribers to Off-Highway Research’s Chinese, European and Indian Services can now download our latest Market Reports, Equipment Analyses and Company Profiles. In addition, a report on our November Webinar is available to ALL clients, regardless of what subscriptions they hold.

Quick recovery expected in Irish construction equipment market

The 2020 Covid-19 pandemic saw construction equipment sales in Ireland fall some 25 per cent from their peak in 2019. However, according to Off-Highway Research’s new Country Analysis on the market, demand should quickly reach and surpass that recent high.

Slow recovery forecast for UK mini excavator sales

Following a sharp fall this year, the double impacts of Covid-19 and Brexit mean the UK’s mini excavator market will take several years to return to its former health.

New report looks at growth in Italian skid-steer and compact tracked loader industry

Off-highway Research has added compact tracked loaders to its coverage of the European industry. It’s first report looks at Italy, the largest market in the region for both skid-steer and compact tracked loaders.

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